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CAISA Alumni Network
Newsletter
CONTEXT
The newsletter was designed for the Western University student club CAISA (Canadian Asian International Students’ Association). The newsletter was the club’s first attempt at keeping the club’s 15-year executive alumni base informed about news from other alumni. There was a great focus on creating a strong foundation for the alumni network, and so various social media platforms were used, such as Facebook and LinkedIn to extend the network’s presence. These social media links were reinforced on every page of the newsletter. The goal was to keep an open line of communication between all alumni and connect new executive members with alumni.
CREATIVE CONCEPT
The newsletter’s design was made simple to link with the club’s simple logo (as seen on the cover of the newsletter). Simplicity in style and font (Helvetica Neue) presents the idea that the club is a timeless organization and that all executive members - past, present and future - will always be part of the CAISA family.
PROMOTIONAL RESULTS
The newsletter was positively received by alumni members and current organization members. As the newsletter was made for the Alumni Network's first year of operations, it successfully spread awareness of the network's existence, and the network still exists today to provide support to past, present, and future CAISA members.