CAISA + CSA
24-Hour Famine
CONTEXT
The video was produced for Western University student organizations CAISA and CSA to promote their 24-Hour Famine event. The video attempts to educate viewers about facts regarding hunger in the world and inspire them to join the 24-Hour Famine cause. The event looked to achieve at least the participation of 20 members with the help of the video.
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CREATIVE CONCEPT
The video concept shows an abstract representation of ending hunger, with use of multi-coloured handprints to cover up the word “hunger”. The video helps to simplify the concept that, by working together, hunger can be ended with ease.
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PROMOTIONAL RESULTS
Over 45 students participated in the 24-hour famine, and together, the two clubs raised over $400 for the 30 Hour Famine organization.