CAISA + CSA
24-Hour Famine
CONTEXT
The video was produced for Western University student organizations CAISA and CSA to promote their 24-Hour Famine event. The video attempts to educate viewers about facts regarding hunger in the world and inspire them to join the 24-Hour Famine cause. The event looked to achieve at least the participation of 20 members with the help of the video.
CREATIVE CONCEPT
The video concept shows an abstract representation of ending hunger, with use of multi-coloured handprints to cover up the word “hunger”. The video helps to simplify the concept that, by working together, hunger can be ended with ease.
PROMOTIONAL RESULTS
Over 45 students participated in the 24-hour famine, and together, the two clubs raised over $400 for the 30 Hour Famine organization.