CAISA
Bar Event: Flashback
CONTEXT
The poster was designed for a bar event held by student organization CAISA entitled “Flashback”. The event was geared towards undergraduate students, and was promoted to them primarily through Facebook and in-person at CAISA's booth in the university student centre. The goal was to sell all 200 wristbands provided to us by the bar.
CREATIVE CONCEPT
The poster’s design followed the meaning of the word “flashback”, with use of a colourful image of blurred lights in the foreground to evoke the blissful feeling as remembered from a flashback, and a blacked-out image of a bar in the background to symbolize the actual events of the flashback.
PROMOTIONAL RESULTS
The bar event had a successful turnout with all wristbands sold and attendance at around 250 people, leading to over $700 raised in proceeds.