CAISA
Bar Event: Flashback
CONTEXT
The poster was designed for a bar event held by student organization CAISA entitled “Flashback”. The event was geared towards undergraduate students, and was promoted to them primarily through Facebook and in-person at CAISA's booth in the university student centre. The goal was to sell all 200 wristbands provided to us by the bar.
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CREATIVE CONCEPT
The poster’s design followed the meaning of the word “flashback”, with use of a colourful image of blurred lights in the foreground to evoke the blissful feeling as remembered from a flashback, and a blacked-out image of a bar in the background to symbolize the actual events of the flashback.
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PROMOTIONAL RESULTS
The bar event had a successful turnout with all wristbands sold and attendance at around 250 people, leading to over $700 raised in proceeds.