Kelly Arman
Lululemon Video
CONTEXT
The video was produced for Kelly Arman’s application to Lululemon. The video shows various aspects of her lifestyle and how it fits with the Lululemon mantra.
CREATIVE CONCEPT
The video was made of two parts: a stop-motion section featuring sketches to illustrate the dialogue and a projected-image section featuring photos from Kelly’s life. An emphasis was placed on ensuring her personality and interests were communicated so that a connection could be made between her and the Lululemon culture. This was literally solidified with the drawing of Kelly’s logo, which is a personalized version of the Lululemon logo.
PROMOTIONAL RESULTS
The video achieved approximately 1,000 views at the time it was submitted to Lululemon with it being featured on Lululemon's Facebook page. Kelly was also successful in landing a position as an intern at Lululemon's head office.