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Crescent School
Charity Rock Concert: Reverie
CONTEXT
The poster series was designed for a high school rock concert held to raise funds for the charity organization Right To Play.
CREATIVE CONCEPT
The poster series was inspired by the concert’s name, “Reverie”, which means “daydream”. A photoshoot was done with student musicians being seen in an entranced state while playing their instruments. The dream-like effect was produced through a combination of taking the photos in front of projected images and editing using filters in Photoshop.
PROMOTIONAL RESULTS
The concert achieved 85% attendance (of available space open from the venue) and raised around $400 for Right To Play.
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