The Acapella Project
Valentine's Day Singing Telegrams
CONTEXT
The poster was designed to promote Valentine’s Day singing telegrams performed by members of the student club The Acapella Project. These singing telegrams entailed a flashmob usually done by four to five members to selected person(s) with the group singing a selected love song to the intended audience.
CREATIVE CONCEPT
Pop art style influenced by Roy Lichtenstein was used for the poster to evoke the fun, light-hearted feeling of the telegrams. The drawing of the girl looking shocked was intended to capture the moment of surprise when the group flashmobs the girl, which is usually the most memorable part of every telegram.
PROMOTIONAL RESULTS
As this poster was used in the club's first year of operations, the poster was successful in spreading awareness of The Acapella Project and the Valentine's Day singing telegrams, with the day's schedule 80% booked for singing telegrams.