warren kong

CONTEXT

As the Yearbook Editor for my graduating year of high school, I wanted to go above and beyond and create a memorable yearbook that current students, alumni, and staff would look through many years later. On top of managing a team of dedicated student and staff volunteers, I also oversaw the layout of the book, the content, and the quality of the content being put into the book to ensure the book was made as professional looking as possible.

​

CREATIVE CONCEPT

After three years of experience on the Yearbook Team in high school and having heard the opinions of my fellow classmates who would hold this Yearbook as their last from their high school days, I realized that the most important aspect of the Yearbook was the moments captured in photo. As a result, "moments" were the main theme of the Yearbook, and I placed a heavy emphasis on photography while creating simplistic page layouts and designs to complement the photos. The vision for the Yearbook was to turn it almost into a photobook, and wherever possible, I actually encouraged less text, letting the photos perform most of the storytelling.

​

The other aspect that was heavily focused on was the overall art direction of the book and having appropriate context in each of the sections of the book. For instance, in the Grad section, there was a theme of "living life to the fullest," and it was exemplified by the colloquial phrase "life is like a canvas and you should throw as much paint on it as possible." Hence, the backgrounds and frames around each grad photo were paint-based. Within each paint splatter in the background, there were also elements that were part of our high school days, such as sports balls and summer sandals.

​

PROMOTIONAL RESULTS

General consensus of the book was very positive, and it was the first year where there were no extra copies of the Yearbook remaining.

​