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CAISA Fashion Show
Logo
CONTEXT
The logo was designed to create a brand for the CAISA Fashion Show and standardize the show’s marketing for easier promotion and brand recognition.
CREATIVE CONCEPT
The final logo was inspired by the concept of being in the spotlight. There was an emphasis on simplicity given that the logo had to be compatible with the varying themes of each annual fashion show.
Another theme that was explored in the designs was the idea of a show being comprised of various elements to make one final production.
PROMOTIONAL RESULTS
The logo has remained the main representation of the fashion show to this day, embodying the efforts of the team of executives and models that run the show every year. Marketing efforts have also been successful every year, raising over $10,000 every year for the Children's Health Foundation.